About Me
With more than 8 years of experience in designing and building websites, I understand the web and how to make it work for your business.
My approach to design is sensible with emphasis on ease of use and the realization of specific business objectives.
A clean and modern style is characteristic of my work. I enjoy coding by hand and possess a healthy attention to detail.
Professionals and organizations of all sizes come to me with unique challenges and I help them reach their goals on the web. Contact me to get started on your next project.
Competencies
My areas of expertise include:
- standards-based web design and production via XHTML & CSS
- information architecture
- website usability & accessibility
- search engine optimization
- content management systems
- online storefronts
- copy editing & image manipulation
Philosophy
For me, when it comes to design:
- It's not about making things look good. Design transcends aesthetics to convey a message or concept. It's communication with a purpose.
- Form follows function. Whether buying a book, downloading a song, or checking local movie listings, good websites make it easy for the user to accomplish their objective.
- Much can be done with little. The simplest or most efficient solution to any problem is usually the best.
- If it needs instructions... A light switch is pretty intuitive; websites should be too.
- Solutions must be forward-looking. What works today must also work tomorrow.